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Dutch Bros Research and Redesign

A series of group and solo projects that utilized user research methods, user testing, persona development, and heuristic evaluations with an end goal of creating a more accessible Dutch Bros website using wireframe prototyping technology.

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There is nothing better than relaxing by the pool with an ice-cold

energy drink on a hot summer day.

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Unfortunately, this was not how I spent my summer.

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Instead, I was inside conducting research, gathering data, and

redesigning Dutch Bro’s website to be user-friendly with the hope that

more people could easily access their delicious drinks.

(Something I wished to be doing).

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This semester long project consisted of a series of alternating solo

and group based projects:

  1. User Research and Personas

  2. Heuristic Evaluation

  3. Developing and Conducting a Usability Test

  4. Data Analysis PowerPoint

  5. Site Composition/Mock-up

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Instead of dipping my toe into a refreshing pool, I dived into the world

of Adobe XD. A brand new experience with its own set of challenges. In

the end, I would not exchange the skills I cultivated throughout these

projects for any body of water...

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..At least that is what I will keep telling myself.

Outcomes Demonstrated

  • Choose appropriate technologies for presenting, organizing, and communicating information for a range of audiences, purposes, and genres

  • Demonstrate ability to use range of technologies for writing, editing, and designing

  • Develop flexibility in adapting to new technologies

  • Identify and apply appropriate methods for investigating particular research questions

  • Analyze, articulate and respond to the needs of specific audiences and communication situations

  • Understand the collaborative and social aspects of research, writing, and design processes

  • Understand the importance of user-centered design

  • Demonstrate ability to communicate verbally and visually in multiple genres

Skills Learned

  • Group work

  • Organization

  • User Research (Surveys)

  • User Testing (Usability Test)

  • Heuristic Evaluation

  • Persona development

  • User-centered Design

  • Illustrator

  • Photoshop

  • Adobe XD

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01

User Research and Personas

A group project that consisted of formulating twenty survey questions with the goal of discovering the demographic, behavior, and psychographics of the typical Dutch Bros consumer. The results of the survey were used as an aid in the development of two user personas. 

02

Heuristic Evaluation

A solo project that implemented Nielsen-Molich's method of evaluating a website's usability by answering a series of questions that rate whether a website is fully (1), partially (0), or non-compliant (-1) in the utilizing of necessary usability website traits. The results unveiled issues with Dutch Bros usability and recommendations were brainstormed quickly thereafter in an effort to redesign their website. 

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03

Usability Testing Materials

A group project to develop a usability test which consisted of a welcome script, pre-test questionnaire, scenarios and tasks, and a post-test questionnaire. Team members had to each find two participants to take part in the usability test. The results were then collected and reformatted into a comprehensive report.

04

Dutch Bros Data Analysis

A presentation using PowerPoint was used to showcase the methodology of the user research, the results of the study, and recommendations to create a more usable website. This was a way to communicate the information from the study not only in a verbal manner, but visually as well. 

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05

Dutch Bros Site Composition

The recommendations from the Data Analysis were implemented into this new Dutch Bros wireframe/prototype. It shows a superior way users can navigate between pages by using a clearer navigational bar, uniformity between 

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