IKEA Usability Test and Report
A usability test was created and conducted on IKEA's website using real-life participants. The research was analyzed and articulated into a report that laid out effective recommendations for the websites usability issues.
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Quickly! What is the first thing that comes to mind when I say “IKEA”?
…
..
.
If you said “meatballs” then you’d be correct. The end.
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Imagine if it was that easy. No, in actuality you were probably thinking
something along the lines of “build-it-yourself” furniture store with
easy-to-follow instruction manuals. This is a business model that IKEA
excels at, but this easy-to-follow structure is one that fails to translate
to their website’s navigation.
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How can customers easily build their furniture if they cannot easily find
it?
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This was the main question I asked myself after conducting multiple
usability tests on their website and what inspired certain
recommendations to alter their interface such as:
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Clean-up the navigation menu
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Sub-sections within the menu
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Easier access to the FAQ page
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Now that that is done I'm suddenly craving meatballs.. not sure why.
Outcomes Demonstrated
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Analyze, articulate and respond to the needs of specific audiences and communication situations
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Understand the importance of user-centered design
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Understand ideological perspectives regarding research methods and research designs
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Identify and apply appropriate methods for investigating particular research questions
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Demonstrate a critical perspective of technology, its uses, users, and contexts
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​Understand the role of technologies/media in accessing, managing, developing, and communicating information
Skills Learned
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User Research
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User Testing (Usability Test)
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Academic Writing
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Microsoft PowerPoint
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Website Analysis
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UX Recommendations
